For so long my work as a photographer has been about reassuring women that they look okay. That they should be in a photo, that they don’t need to hide behind the crowd. It all comes down to confidence. To know, at your very core, who you are and what you stand for. To know that's okay. 

Not easy hey? Trust me when I say 'I hear you girl!'. I know how you feel! My personal challenges and insecurities are a large part of what has shaped my business to be what it is today. It's not just about pretty pictures, it's about being confident in who you are and what you contribute. 

Believe me when I say, together we will design a photo shoot that is fun, relaxed and not as terrifying as you are expecting. 


I am an extrovert. I love people. I enjoy digging deep and finding what makes people tick, to talk about their dreams. To understand their vision and who they are.

I am an intuitive chick. No, I don’t mean that I can ‘see’ the future, but I am pretty emphatic and good at reading emotions. In fact understanding peoples values and motivations is pretty important to me.

I am also good at interpreting and imagining information. I love taking all sorts of ideas and blending them into something tangible and practical. To me that’s gold. That’s how you make change happen!

I am also a ‘do-er’. If you are a day-dreamer that has no plans, we won’t get along. If you have a big dreams, a clear vision, ambition and getting things done is important - then we’ll get on fine.



I am a photographer and I work with women who want to be more visible in the online world.

I help my clients to understand their strengths and the power of their personal brand. I create a folio of portraits that represent who they are and what they stand for, so they can show that to the world.

Women have so much power and potential and it’s trapped by their lack of confidence. Building this confidence comes from using robust and analytical tools to identify strengths. Strengths that we amplify in beautiful, natural photographs.

My Team

Cate Massi


Cate Massi is the stylist behind Individual Style 101. She helps women navigate their wardrobes and to find or rediscover their style. Cate has noticed through her work that we all are aiming for the same thing, to feel happy within ourselves. Her work is focussed on helping her clients to get to this place.  

While Cate advises for any occasion,  she works with my clients to dress their personal brand. With her unique process and the Brand Blueprint, Cate guides you on wardrobe and accessories that express who you are.

She's also a totally rocking chick who is super smart and has an innate sense of fun in her style (that I love!)

Ashlee Anderson

Ashlee Anderson is a vibrant, and passionate make-up artist based in Brisbane. She has been working in the industry since 2003 and has an amazing list of clients from weddings to commercial and TV.

Her love of make-up and in making women feel and look their best shines through.  But Ashlee's real strength is in how she interacts and works with her clients. I have watched her so many times now, and every client comes away adoring Ashlee.

Get in touch

Want to work together? Give me a call


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