Types of business photography

Headshots
Seriously, a headshot is exactly that. It’s a photo of a person from the bust up. The focus and emphasis is on your face, and there is limited background. People buy from people, and a good headshot is the start of the ‘getting to know you’ phase with you client. It allows potential clients to ‘see’ the person they are doing business. A headshot is best suited for profile pics on your social media platforms because the image ‘real estate’ is so small and you want to get the most out of that space.
Brand portraits

Product photography
Styled photography/flat lays

Lifestyle photography
Like the styled product the lifestyle photoshoot is about evoking emotion and making the product or service ‘real’ to your client. The key difference in the lifestyle image is that it includes people and more context or environment. In fact, the shoot doesn’t even need to have the product in it. It’s more about creating the feels and showing the positive impact that your product or service has on its customers. You see a load of this in advertising and editorial work.
What photos do you need?
So there you have it. Five different types of photography that all come under the 'business photography' banner. If you are thinking of booking in a photoshoot, it's worth being very clear about what you want your photos to do. Then, find a photographer who is kick arse at that style.
