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Choosing photos for a service based business

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Choosing what photos to add to your social media feeds can be so hard! There are so many available stock photo sites, it’s easy to snap a pic with your phone. But how do you choose the best ones for your brand?
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Step one: ask yourself - what’s the point?

 
To start with, I am talking here about your BRAND’S social media not your personal profile... just makin’ sure.
 
So, step one… Why on earth are you posting that photo? I mean, don’t get me wrong, I love photos and I take a gazillion of them. But do I post them all? Hell no. I have no issue with people who take photos of their breakfast, their #OOTD or a snap of their kids. No issue that is, if there is a point to it. If you are a personal brand, and these things relate to who you are and the message you want to convey, then heck yes. Share them.
 
The reason why I say this is because intent matters. Your posts need to have a point. If you are just posting ad hoc ‘pretty things’ that have no consistency this leads to a more random and inconsistent feed which in turn damages the trustworthiness of your brand.
 

Step two: ask yourself - what do you want to feel?

 
All the marketing gurus tell you ‘it’s how you make them ‘feel’ that matters’. So choose the feeling you want to portray with your photo first. What is the mood of your brand? What mood are you trying to convey in THIS image? Be clear. If you want your client to feel happy, then make sure the colours, caption and subject of the image makes them feel happy.
 

Step three: ask yourself - what’s the subject?

 
The subject of a photo is what you actually want people to focus on in the pic. Is it one of your products? Is it a stock image that you are using to convey a message? Or perhaps you are sharing your #BTS and it’s your takeaway coffee cup. Whatever it is, I recommend the subject to be in focus and obvious in the image you select. Any props that you have in the image need to not detract from the subject.
 
The reason why I have added this is that we scroll so quickly through images. If your viewer can’t very quickly see and feel what your image is about, then they will skip over it mentally. We don’t want that.
 
Okay that’s it. Three steps that I believe will really help you choose better photos for your brand. And not one editing app mentioned 
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