Clients come to me for their headshots and social media photography because I can talk brand. Not just 'brand' as in what colours do you want to wear, but the whole kit and caboodle. What's your target audience, what message do you want to send, what is the personality of YOUR brand. Not every brand is about glowing sunsets or wispy beach goddesses. Knowing the what your brand stands for is key to making sure the money that you invest in images was worthwhile. Now, that's all well and good if you know what your brand is. BUT...

In conjunction with the headshot giveaway that I have been running all month (have you entered?!) I have been sharing a heap of information over on Intstagram about headshots in general. 

One of the most important tips is about the power of micro-expressions. When we are face-to-face with someone we intuitively take in so much visual input about body language and expression. This data helps us to decide whether we like or trust someone.

My very first video blog is here and live! And terrible. But hey, it's done.  Listen, we all know that getting more visible in your brand is important. BUT, far out it's hard. We all have a gazillion reasons or excuses about why we should put off getting social media headshots taken for our business. In this video I discuss ( and clearly demonstrate) how you can get past the monkey brain.  

In the last six years I have worked my butt off to build a business for myself.  I have written business plans, branded myself and developed websites a total of 5 times. Do you know what? I am not there yet. In fact, I still work in my professional-level day job. In this time I've learnt a thing or two about the juggle of having a day job and building the business of my dreams; the slow way. 

My business coach was hounding me recently. She wanted me to define the purpose of my business. What was it that I was trying to do? She was making me actually think about this too. I wasn't able to just glibly give her my standard 'take pretty photos' answer.  Bitch 😉. 

I 'chat' to Anna most days. 

We talk business and how I can shape mine. Content marketing and dealing with inferiority. We talk personal stuff; boys, kids, plus-size fashion, life after separation.

She's my arse-kick when I need it and a safe sounding board to throw ideas around. So when she was getting ready to update her brand photos I was so damn excited.

Signing on to get a photo taken of yourself is not the most enjoyable thing to do. It's so easy to come up with a gazillion different reasons to not do it.

But let me tell you something... nothing is going to build your relationship with your audience faster than getting real and personal. In this instance, that means showing them who you are.

1. Here are five quick reasons why you need to put on the big #girlboss pants and get yourself a pro head shot. Want to be treated like a legit professional? You've got to look like one. Simple.
2. A pro head shot will help you stand out from the selfie crowd. There is nothing wrong with having a DIY head shot for a while. But when you are ready to level up your business, you need to rise above the rest.
3. First impressions count. Don't make it easy for potential clients to dismiss you. Grab their attention from the get go. Your profile photo counts.
4. Stay top of mind with consistent, quality head shots across your social media and online platforms. We exist online in so many places online that to be memorable you need to be consistent.
5. It's hard sharing photos of yourself. But if you've got a professional photo that you feel great about it, you'll be more confident to share it. And, that's what we all want!

Professional head shots aren't just for executives any more. Everyone needs one. If you don't have one already I encourage you to check out my limited time head shot offer.