So I have been banging on about it for AGES.. my brand archetypes. I have been wanting to find a way to put all this material (usually only accessible for my full branding clients) together into some useful tool for you... and I finally have it done <insert happy dance>!
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You are building your newest sales page. You've got awesome content and you want people to click on that magic button... I mean, that's what you've created all the good stuff for right? So let's look at some ways that you can increase your chances of conversion using colour and body language (I know right?! Say whaat??)
A quick Instagram scroll of yoga instructors or the popular #yogalife hashtag and you’ll see more long, lithe women bent into extraordinary shapes than you could possibly imagine. You’d start to wonder if that’s what a yoga instructor should look like. But, what about if you were a yoga instructor and you didn’t look like that? What if you looked, well… normal?
Choosing what photos to add to your social media feeds can be so hard! There are so many available stock photo sites, it’s easy to snap a pic with your phone. But how do you choose the best ones for your brand?
I've got something to give you today! I've often mentioned that feeding the social media beast is a tireless task, so I am trying to do my bit to help out. I have five free stock photos images for you to download, save and use.
I have finally figured out why I am hating the word 'authenticity' so much lately. I am at the point where I hear it, or worse, say it, and I want to kick my own butt. In the business, branding and social media world, you can't escape someone telling you about the importance of being 'authentic'. It has become such common jargon and we have started to use this word to mean something it actually doesn't.