What the f*ck
is a personal brand?
5 days to FINALLY understand
Wait? ANOTHER 'personal brand' challenge?
Yep, it's another challenge.
There's loads of these out there, so let's cut to the chase. You want to be part of this challenge if:
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You hear the words 'personal branding' bandied about all the time and you don't actually want to admit you don't know what it means.
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You hear the 'guru's' talk about branding and swearing by it but you can't see WTF all the noise is about? I mean, it's just about colours right?
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The very idea of branding yourself makes you break out in heebie-jeebies. Like, that stuff is for old-school sleazy real estate agents right?!
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You have palpitations at the idea of being made into a commodity that's for sale
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You think to yourself well, yes... a personal brand is for the pretty, clever, glossy people who've got their shit together. Not me. I'm just.... me.