When you’re looking for a photographer for your wedding the creative style of that photographer matters. The way they see and manipulate light. The kind of editing they do. It’s all part of their artistic vision.

If you are on the hunt for a newborn photographer you choose by their style. Are they into cleverly posed, pretty props and soft editing, or are they a lifestyle photog who photographs you and your family at home?

It’s important that the style of the photographer and what they create is something that you are drawn to and will love for years to come.

Choosing a photographer for your brand photos is different. Yes, you want to like the photos that are taken. However, it is way more important that the finished product works for your brand. It’s a marketing piece. Not an art piece. You might like pretty airy photos with a soft feminine feel. But if that’s not selling the message of your brand properly then its money wasted.

I want to set you a challenge to demonstrate what I mean.

Below are three photos of my assistant Emily. They are all pretty simple headshots taken on the one day. But they are styled, propped and edited differently.

If Emily was a florist, and her style leaned to classic roses and the Hamptons, which headshot would best reflect that? What about if she were a social worker who worked in local refugee community groups? 

Now obviously I am making generalisations here. Because none of these truly represent Emily and her personality. But the idea of the dress-up game was to make a point.

Developing your personal and business brand online is tough and being authentic and consistent is key. If your headshot doesn't match WHO you are in your copy and work... If your photos are more about a 'pretty on-trend style' than they are about your business then you are wasting your money.