5 easy hacks to improve your blog photography

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I have just got back (about an hour ago) from my first ever ProBlogger event at RACV Royal Pines on the Gold Coast. To say that it was an amazing learning tool is a pretty big understatement and I certainly have a book full of notes and things to do to improve some of the ways that I build and run this website, and what I can offer you as my users.

While I really slogged through some pretty heavy content filled sessions, I also had the opportunity to head into a photography workshop run by Olympus Australia. Not only did I get to play with a cool camera, but I learnt a couple of cool hacks to improve photos for your blog that I thought I would share with you (with a couple of extras of my own). Let's go…

  1. Find the best light you've got. One of the greatest tips was to search out a large window (or doors) that are on the north or south side of your house. These are going to be your first pick location, as they will pretty much always give you diffused (not-harsh or direct) light. Natural light is your best friend. So find the best location. The photos on this post were taken on my outside deck. It had nice (not direct) light that was great to work with.
  2. Invest in white cardboard sheets. These are super cheap, can be used as backgrounds or used to reflect light onto your image. They also make great 'hiders' so that you can block off some of the potentially dodgy elements of your shooting space. The background of my flower image below is just a piece of white art paper, so easy and cheap.
  3. It's all about the red... and orange. It seems that gorgeous images that have a splash of red or orange in them are much more effective on platforms such as Pinterest and Instagram. Just make sure you use it as a 'pop' of colour, not a major component (unless of course red is a core part of your brand).
  4. Find your 'hero item' within your image. Is it a product, or a person that you want to direct the eye to. Make this a key feature of your image, and try and ensure other elements of your image don't distract from that item. It's important to make sure that when you get excited about setting up your image that you don't over clutter it with unnecessary distractions for the eye.
  5. Given that most of us are using these images for blog posts try and make sure that you have some negative or 'empty' space to use to add graphic elements like text.
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