A notch above

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So how I see it is that my job is to meet cool chicks, chat with them, gossip and drink coffee.

I get to hear about their business, their dreams and how they are doing their bit to make things happen. It's the best gig because I love talking, but I do it with my camera in hand.

Recently I got to meet Jac. She's a smart lady and I had so much fun working with her on her personal branding photos. Jac has developed a successful business model that leverages technology and the idea of a virtual team. So often I hear about these concepts but few genuinely make it work. She does.

About Jac

Tell me about what you actually do at Notch Above?

Bookkeeping. but really.....

We offer full support for their Xero and bookkeeping needs. We give small business owners visibility over their numbers. That way they can make informed financial decisions to push their business forward.

Also, I am a chartered accountant. Not only do clients stress but they know they have an accurate set of accounts overseen by a chartered accountant.

Aren't there lots of bookkeepers around? How do you stand out?

The key difference is that we give the energy and passion back to the lives of small business owners. We take away the bookwork drag. We deal with all the compliance obligations. This gives business owners back their time. It means less stress for them.

We are known for our integrity, reliability and having a passion for results.

About the session

Like all my sessions Jac and I spent a good deal of time really getting to understand what her brand is, and what we needed to do to really make her business photos shine. I believe in creating smart and intentional photos for your business, so this pre-planning is worth it.

Firstly, Jac is about professionalism, reliability and intellect. These emotions strongly correlate with blues and other cool clear colours. You can really see how these colours pop in her images. Not all of the wardrobe was blue, but by keeping clear, bold and bright in the colours we created consistency.

Most of her day-to-day work is done online so images showing her at her desk and on a video call are genuine depictions of her business. When you don't have a bricks and mortar store to show your potential clients, it's important to show them 'how' you work. This helps build the trust in you and your business.

Finally, meeting new clients and networking contacts at coffee shops is a key component of her business. We wanted to show Jac as the friendly and approachable person she is, and getting her out and talking to 'clients' was part of that plan.

I think these images turned out great and I can't wait to see them in action on her website!

Jac from www.notchabove.com.au
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We acknowledge the Traditional Owners of Country throughout Australia. Including the Jagera people, on whose land we live and work. We recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

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