Headshot before and after editing

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Being a photographer is not all about the photo shoot itself, there's loads of planning beforehand. Working out light and props and location. But also, there's hours of work afterwards, processing and retouching your images. I do each one myself, and sometimes this can be a painstaking process. So, I thought I would try something a little different for my email this week, and give you a bit of a peek into some of my typical post processing. 

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My philosophy on 'photoshopping' you

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One of the questions I get asked the most with potential clients is..
 
"Will you photoshop me 10kg lighter?", or it's close cousin;
 
"Will you photoshop my wrinkles away"....
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Recent Rainbow adventures

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If you follow me on Instagram, you'll know who Rainbow is.
She is the 1968 Olympic fibreglass caravan that I bought on a whim about twelve months ago. I have been renovating the old lady and the kids and I have been loving heading out on adventures.
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What's your brand type?

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So I have been banging on about it for AGES.. my brand archetypes. I have been wanting to find a way to put all this material (usually only accessible for my full branding clients) together into some useful tool for you... and I finally have it done <insert happy dance>!

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5 ways to make an emotional connection through your instagram feed

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We all know how important social media is as part of our marketing and advertising mix and we want to do it right.

BUT, the desire to do it 'right' has gotten in the way of doing it 'well'.

We've lost the soul in our social media. We focus too much on curating a pretty feed and not enough on connecting with our audience. 

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Finding my brand

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So something a little bit different today. Rather than a tip for how you can #expressyourbrand I thought I would spend some time talking about ME. Ha!
 
But really... I prattle all the time about embracing who you are as part of your business. That has been quite the journey for me so sharing that story may be of interest.
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Images and colour for the best call to action

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You are building your newest sales page. You've got awesome content and you want people to click on that magic button... I mean, that's what you've created all the good stuff for right? So let's look at some ways that you can increase your chances of conversion using colour and body language (I know right?! Say whaat??)

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How do I build visibility when I don't look the part?

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A quick Instagram scroll of yoga instructors or the popular #yogalife hashtag and you’ll see more long, lithe women bent into extraordinary shapes than you could possibly imagine. You’d start to wonder if that’s what a yoga instructor should look like. But, what about if you were a yoga instructor and you didn’t look like that? What if you looked, well… normal?

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Choosing photos for a service based business

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Choosing what photos to add to your social media feeds can be so hard! There are so many available stock photo sites, it’s easy to snap a pic with your phone. But how do you choose the best ones for your brand?

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Pink, desk themed stock photos

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I've got something to give you today! I've often mentioned that feeding the social media beast is a tireless task, so I am trying to do my bit to help out. I have five free stock photos images for you to download, save and use. 

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