Finding my brand

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So something a little bit different today. Rather than a tip for how you can #expressyourbrand I thought I would spend some time talking about ME. Ha!
 
But really... I prattle all the time about embracing who you are as part of your business. That has been quite the journey for me so sharing that story may be of interest.
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Images and colour for the best call to action

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You are building your newest sales page. You've got awesome content and you want people to click on that magic button... I mean, that's what you've created all the good stuff for right? So let's look at some ways that you can increase your chances of conversion using colour and body language (I know right?! Say whaat??)

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How do I build visibility when I don't look the part?

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A quick Instagram scroll of yoga instructors or the popular #yogalife hashtag and you’ll see more long, lithe women bent into extraordinary shapes than you could possibly imagine. You’d start to wonder if that’s what a yoga instructor should look like. But, what about if you were a yoga instructor and you didn’t look like that? What if you looked, well… normal?

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Choosing photos for a service based business

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Choosing what photos to add to your social media feeds can be so hard! There are so many available stock photo sites, it’s easy to snap a pic with your phone. But how do you choose the best ones for your brand?

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Pink, desk themed stock photos

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I've got something to give you today! I've often mentioned that feeding the social media beast is a tireless task, so I am trying to do my bit to help out. I have five free stock photos images for you to download, save and use. 

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Do you really need a pro headshot?

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Early last year Annie came to me for some head shots and photos for her website. She was afraid, stressed and hated the idea of having her photo taken. She was so far out of her comfort zone it was crazy. BUT since our fun and easy session she has gone from strength to strength in her business AND has been back to see me many times! The transformation has been astounding! 
 
I'll tell you more of her story in a minute. But first...
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The importance of NOT being 'authentic'

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I have finally figured out why I am hating the word 'authenticity' so much lately. I am at the point where I hear it, or worse, say it, and I want to kick my own butt. In the business, branding and social media world, you can't escape someone telling you about the importance of being 'authentic'. It has become such common jargon and we have started to use this word to mean something it actually doesn't.

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Branding photography for Kat the Organised Housewife

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Kat is all about helping you to craft your life to be simpler and tidier. Her blog the Organised Housewife was started to share recipes, printables, tips and ideas about how she worked to keep her home organised and clean. Throughout her seven year blogging journey has seen her work with the likes of the Australian Women's Weekly, the Daily Telegraph, and Channel Nine, as well as Facebook community over 480k. Visibility in her brand has been so important in achieving this.  

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WTF is a personal brand?

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Clients come to me for their headshots and social media photography because I can talk brand. Not just 'brand' as in what colours do you want to wear, but the whole kit and caboodle. What's your target audience, what message do you want to send, what is the personality of YOUR brand. Not every brand is about glowing sunsets or wispy beach goddesses. Knowing the what your brand stands for is key to making sure the money that you invest in images was worthwhile. Now, that's all well and good if you know what your brand is. BUT...

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Itty bitty expressions can make a difference

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In conjunction with the headshot giveaway that I have been running all month (have you entered?!) I have been sharing a heap of information over on Intstagram about headshots in general. 

One of the most important tips is about the power of micro-expressions. When we are face-to-face with someone we intuitively take in so much visual input about body language and expression. This data helps us to decide whether we like or trust someone.

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